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Transit Advertising: The Mobile DOOH Opportunity

Transit Media Specialist
March 1, 2024
6 min read
TransitPublic TransportationMobile Advertising

Transit DOOH Advantages

Public transportation provides captive audiences with extended exposure times, making it an ideal medium for detailed messaging and brand building.

Transit Applications

  • Bus and Train Displays: Reach commuters during peak travel times
  • Station Platforms: High-traffic areas with dwell time
  • Airport Advertising: Premium audience with purchasing power
  • Digital Billboards: Large format displays along transit routes

Audience Insights

Transit audiences are diverse, representing various demographics and income levels. The extended exposure time allows for more complex messaging and storytelling opportunities that build brand awareness and consideration.