ROI Measurement Challenges
Unlike digital advertising, DOOH measurement requires sophisticated approaches to track audience exposure and campaign effectiveness.
Measurement Metrics
- Impressions: Track actual viewership and dwell time
- Foot Traffic: Measure store visits and location data
- Brand Lift: Assess awareness and consideration changes
- Sales Impact: Correlate campaigns with purchase behavior
Advanced Analytics
Modern DOOH platforms offer sophisticated analytics including real-time performance data, audience demographics, and cross-channel attribution. These insights enable continuous optimization and prove campaign value to stakeholders.