The Omnichannel Approach
Combining DOOH with mobile advertising creates powerful cross-channel experiences that drive engagement and conversions.
Integration Techniques
- QR Code Integration: Connect physical displays to mobile experiences
- Geofencing: Trigger mobile ads based on DOOH proximity
- Social Media Activation: Encourage sharing and engagement
- Personalized Follow-up: Retarget mobile users after DOOH exposure
Success Stories
Brands that successfully integrate DOOH and mobile see higher engagement rates, improved brand recall, and measurable increases in digital conversions. The key is creating seamless user journeys across touchpoints.