Design Principles for Outdoor Digital
DOOH creative design requires a unique approach that considers viewing distance, environmental factors, and audience engagement patterns.
Key Design Elements
- High Contrast: Ensure readability in various lighting conditions
- Simple Messaging: Communicate clearly in 3-5 seconds
- Dynamic Elements: Use motion and interactivity effectively
- Brand Consistency: Maintain visual identity across formats
Technical Considerations
Design for different screen resolutions, aspect ratios, and viewing angles. Consider how content will appear at various distances and in different weather conditions. The best DOOH creative combines artistic vision with technical precision.